Available for select collaborations

Roger Forde

Founder • Product Builder • Advisor • Husband • Dad

I build and advise technology ventures with a focus on AI-powered products, operational software, marketplaces, and go-to-market acceleration. I help founders integrate modern AI tools, LLM workflows, and automation into real-world products that ship quickly and scale.

Greater Vancouver, Canada

Snapshot

Highlights at a glance

Venture Formation
Product & AI Strategy
GTM & Partnerships
Operational Software
AI-Assisted Workflows
LLM Integration & Automation
Prompt Engineering & AI Tooling
Design Systems

Ventures

Current focus and past leadership.

MyBusiness2025 – Present

Founder

Business formation platform inspired by ZenBusiness, simplifying registrations, filings, and compliance.

SaaSSMBCompliance

Imagine Engine Studios2024 – Present

Principal

Design + engineering studio delivering modern web apps, brand sites, and growth experiments.

StudioDesignGrowth

Calyx Ventures Inc.2015 – Present

CEO

Technology and data platform serving regulated industries, focused on infrastructure, analytics, and market intelligence.

DataInfrastructureRegulated Markets

Selected Projects

A few representative builds and initiatives.

MemberHub

2,400+ transactions

Secure membership and marketplace platform with onboarding, purchases, and admin console.

Imagine Engine Website

99/100 perf

High-contrast portfolio with motion, optimized Lighthouse scores, and EmailJS contact.

Formation Flow

<3 min setup

Wizard-driven business registration with CRA/B.C. Registry integrations (spec/POC).

Expertise

Ways I can help founders and teams.

Fractional leadership

Interim CTO / product leadership
Team structure and hiring
Technical roadmap and execution

Zero-to-one builds

Idea to MVP development
Product architecture and stack selection
Rapid prototyping and launch

GTM & ops

Go-to-market strategy
Partnership development
Revenue and growth systems

AI & Automation

LLM integration and tooling
AI workflow automation
Agent systems and prompt engineering

Social Media

Audience growth strategy
Content systems and scheduling
Analytics and engagement optimization

SEO

Technical SEO and site architecture
Content strategy and keyword targeting
Performance and search ranking optimization

About

I’ve led and advised companies across software, marketplaces, and regulated industries, blending product strategy with hands-on engineering to ship faster and smarter.

Principles
  • Outcomes over outputs
  • Ship, learn, iterate
  • Simple > clever
Tooling
  • Next.js, React, Node
  • Postgres, Prisma
  • Tailwind, shadcn/ui

Testimonials

What collaborators say

Roger has that rare ability to ship fast while keeping outcomes and unit economics front and center.

CTO, Growth-stage SaaS

A partner who can move from board-level strategy to Figma to production code in a week.

Founder, E-commerce Platform

Let’s build something really cool...

Tell me about your project and the outcome you want. I’ll reply within one business day.

Contact form

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